In October 2009 we launched the new Dave website, an online counterpart to the ever popular TV channel and the 'home of witty banter'. The new site experienced record growth whilst a newly developed social media presence gave die-hard fans a place to proclaim their love of Dave.
› Pushed the brand forward giving the site a fresh look and feel
› Completed competitor analysis and participated in discussions on
development of (USP)
› Developed ‘visual strategy’ to meet editorial and commercial imperatives
› Created personas, scenarios to facilitate this
› Participated in the reorganization of site structure considering content and user journeys
› Considered labeling and SEO analysis for more effective navigation and page titling
› Fed into wireframe development working closely with the project manager to define coherent interaction design
› Conducted user testing on interactive elements within the site and implemented changes to improve usability
› Informed the editorial team on best practices for social media platforms Twitter and Facebook
With a 99% recognition rate of the Dave brand in the UK it was essential that we enhance the Dave experience by bringing to it new life whilst retaining its essence.
UKTV's popular entertainment channel