As Lead UI / UX designer for mobile, I worked together with the experience design teams at Humana and agency Centric Digital to create a responsive website for this Fortune 100 health insurance company.
Usability, UX, IA, research + strategy
Design challenges included adapting content rich sections from desktop to tablet to mobile whilst retaining brand uniformity and ease of use.
To help overcome these challenges, we researched industry standard and innovation driven solutions for navigation, information architecture, content presentation and interactive elements for articles, complex table designs, tools and modules.
Digital Style Guide
I oversaw the creation of a digital style guide which defined interaction and visual design standards. I reviewed design proposals from ux and visual designers, considered current behaviors and styles and future development to ensure the longevity of our work.