LoveHome.co.uk is a new website in the UKTV portfolio that inspires and instructs visitors on home improvement and interior design. It was the first time UKTV built a website before it had a TV channel. Now Love Home television boasts talent such as Ty Pennington and the website continues to help home dwellers enhance their abode.
Agency Made by many (http://madebymany.com/) and user centered design consultancy CX Partners helped mold the site into what you see today.
CREATIVE DIRECTION + VISUAL DESIGN
› Creative leadership and brand management responsibilities
› Newly established look and feel allowed lush photography to take
› It placed the site directly in its competitor set of top interior decoration sites in the UK
› Proposed faceted browsing system for more intuitive navigation
› Worked with editorial team to define comprehensive set of meta tags based on content and popular search terms
USER EXPERIENCE DESIGN
› Fed into brief to UCD agency CX Partners, observed user-testing sessions, analyzed results, prioritized tactics and began implementation of site improvements.
› Overall site strategy was influenced by the results of the testing including future direction, messaging, editorial, and commercial aspects.
› Functional aspects of the site were improved including the upload process for UGC content, browsing, image selection, and the highly trafficked image galleries.
A brand new site for a brand new channel.
UKTV's lifestyle channel brand site