SHO Sports wanted to offer to their clients a premium, cutting edge experience around the live boxing events that the channel aired. Could a companion app, a game that you played 'alongside the ring’, tap into the excitement around the sport and make it even more fun to watch? Read what the press said.
+ Persona and scenario creation based on qualitative and quantitative research
+ Lead brainstorming sessions for innovative problem solving and solutions
+ User journey and interaction design development for quick prototyping
+ Lead user testing sessions and feed observations into product development
+ Work with the Creative Director for seamless Visual Design integration