Exceptional creativity and technical expertise, a deep understanding of the business and its online and on air audiences are what gave the Multiplatform team its advantage even as it worked under exceptional budgetary and time constraints to develop this game to promote the UKTV network.
DISCOVERY + INNOVATION
› Led brainstorming session with designers, developers, project managers and marketing pros.
› Design research (target audience analysis and persona development, design principles definition, business goals clarification)
› Concept stress-testing + development
› Design proposal definition
Lead creative development of project from concepting stages to completion including:
› Visual interface design (art directed visual designer)
› Coordinated working sessions between the design and technical team
› Task-flow chart development
› Conducted user testing sessions to test prototypes
Players could not get enough of this sticky gaming coming back time and again to beat their score and climb to the top of the leaderboard.
An interactive game to promote the UKTV network
Spin to Win