I was central in bringing a strong group of creative thinkers including design, technology and content creators came together to find innovative ways to market quality tv content to its viewers.
We worked closely with the strategy and insights team as well as the customer service department to get to the heart of our audience. By doing so we could give them the content they wanted on the channels where they were already present.
I loved this work as we were laser focused on the desires of our audience, whilst considering business potential and feeding our own growth and talents as individuals. Everyone won.