I worked together with agency Formapura and marketing team of Tod’s luxury shoe company in Milan, Italy to create seasonal catalogues and promotional materials.
ART DIRECTION + VISUAL DESIGN
› Assisted art director and stylist on photo shoots
› Researched and selected photographers
› Defined the creative vision of the campaign together with the Formapura team
› Developed concepts, mood boards and research best suited to realize the project
› Established typographic treatment and image editing and sequencing
› Determined format and selected materials, finishes and packaging for final printed piece
› Assisted art director and stylist at photo shoots
› Monitored retouching by
post-production company to maintain standards
Tod's shoes are an industry standard for elegance and luxury married with comfort.
Tod's shoes spell luxury
Hogan + Fay